Best of British

Last weekends’ wine was brilliant and British!

It was a little more expensive than my usual sat-on-the-sofa selection, but my head was turned by the description which was brilliantly spot on.

It tastes of most of my favourite things (with the exception of puppies)… Passion fruit, lime and Elderflower.

It was wonderful and I’m sad that I didn’t discover it in spring time as it’s light and refreshing.   Maybe a little too drinkable, in fact as it disappeared alarmingly quickly, even by my standards.

The Albourne Estate is a “boutique producer of exciting and distinctive single estate English wines, located on the edge of the South Downs near Brighton”.

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They are a small scale family run business and their brand design and their wild life and art link really appeals to me. The buzzard painting on this white looks a little like a Dave White  work but is actually by  a local artist, Louise Body. She has a new fan.

I bought this from D’Vine cellars on Landor Road but you can buy directly from their site here: www.albourneestate.co.uk/the-wines/still-wines

Their Gift box is beautifully packaged, so I’ll keep that in mind for a special gift for a special someone (me, probably).

Albourne Estate Wine Gift Box

Enjoy!

#wine

#discoverwine

#winemoments

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Delicious Big Fat Pig

fat-pig

This ‘Fat Pig’ natural white is fast becoming a Friday favourite. It is reasonable to buy and it tastes deeeeelicious.

Plus I absolutely love the sentiment on the label…

“A wine dedicated to the executives that denied loans to us on the basis that wine is not a seizable asset.  One day these greasy and sweaty corporate suits will find that the best things in life cannot be impounded”

👊🍷🙌

Can I get an internet high-five there, please?

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Photo Credit: laidoffdiaries.wordpress.com

 

As you can probably surmise, it’s a sentiment derived from the challenging time that producer Gonzalo Gonzalo experienced whilst trying to secure funding for his new Vino-Venture.

It’s a situation that I can relate to at the moment and the label text made me snort (quite literally like a Gran Cerdo) with laughter..

I loved that it told his story and made me curious to find out more about the man himself.  In fact, here is a handy link to a nice article: Ottolenghi article

It’s the sort of creative, clever and honest production and marketing that I admire.

So bravo. And cheers!

#grancerdo #wine

Screaming Betty.

So, this is basically me at the end of the week in wine-form… a screaming Betty.

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As a lovely untaxing Vermentino from Riverland, it gives me triple bang-for-my-pretty-reasonable-buck.

As well as being a delicious, it tickles my #winelabelporn fancy AND it’s the imbibe equivalent of screaming the week at work away.  What’s not to love?

The male equivalent, Pretty Boy (I beg to differ) is the next on my list:

Image result for screaming betty delinquenteWhilst i’m not a fan of red (yes, I know, I really must do something about that…), the Bullet Dodger here could probably teach me a thing or two about Montepulciano wines.

I’ll add it to my wine-bucket list, hoping that it tastes as fabulous as it looks.

A brief introduction to my favourite winemaker, El Bandito.

It was a total pleasure to meet the winemaker behind my favorite wine at my local, The Cellar in Clapham North, last night.

I love to drink it but I also love to just look at…  one look at his colourful, cool and creative brand identity and you can see why.

IMG_3048.JPGI bought a few bottles of Testalonga El Bandito ‘Cortez’ 2012 last year.

I gave some as gifts (very bloody generous on reflection… I must have been tipsy) and have one left which I’m saving for my 40th Birthday, next month.   The label is seriously sexy and a bit of a show stopper at dinner parties, as you can imagine, so I’m looking forward to diving in.  Hope she doesn’t mind.

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Craig told me that the labels are his personal designs or photos that he’s taken and they usually have a story or a meaning… although that’s something that can be difficult to convey on a label sized canvas.

I’m kicking myself as he told me a little about the real meaning of the ‘naked lady label’ but I don’t remember the story.  I’ll do some research on this for sure. #BRB

The bottle below is the this years version of the above – ‘Cortez’.  This label is a photo of mouse that Craig managed to snap presumably around his vineyard….  he must have the reflexes of a wildcat!?

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I also learned a little more about wine in general as I’ve never really understood what an ‘Orange wine’ is.   Greg (the Australian ‘Wine Maester’ and Gaffer of both The Cellar and my second home, D’Vine Cellars) tells me that  Orange wines are those where the wine has been left in contact with the skins for a period of time – this becomes  ‘macerated’.

It’s certainly more interesting and to a degree, challenging, to drink.  Its pretty to look at too with a more opaque, orange look and feel .  Craig, at Testalonga in Swartland, S.A. makes several of these. The one below is a Chenin Blanc. It is utterly wonderful.

Macerated
The glass on the right is a Macerated or ‘Orange’ wine.

Anyway, I can wholeheartedly recommend that you buy and try for your yourself.

  • There’s a great interview with him, here… fascinating stuff!
  • For a behind the scenes look,  just follow him @ https://twitter.com/madefromgrapes

Also, if you’re lucky enough to live in the Clapham / Brixton area then please do pop in to either The Cellar or D’Vine Cellars and say G’day to Greg the Gaffer.

D'Vine

 

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If Pokémon Go was narrated by Sir David Attenborough…

Confession: I am heavily into Pokemon Go.

I *may* even have selected my route into work to collect optimum Pokemon balls this morning.

And I’m experiencing  a wave of #pokemonshame as a result – it’s not something a woman in her late 30’s should really be obsessing about, right?

This brilliant David Attenborough narrated video somehow makes it feel a bit more acceptable, however…

Source: www.facebook.com/LovinDublin

 

 

The Independent continues to demonstrate its Digital Velocity!

DV

ESI HEADLINES…

  1. Our traffic for June was incredible. One of our proposition cornerstones is DIGITAL VELOCITY. This is it.
  2. Both the Indy and the Standard showed the largest month on month growth of all titles.
  3. The Indy reached 82m global UB’s with 33m in the UK, up +79% year on year. Once again this made the Indy the fastest growing news brands site according to figures released by ABCe.
  4. Over the 36 hours of Brexit we were the NUMBER ONE Facebook publisher. In the world. Bigger than the TV companies, the publishers, the BBC, the lot.
  5. This demonstrates that when news breaks more people are coming to us. We have positioned ourselves as the home of independent thinking, and this is resonating.
  6. Versus the pure play new sites, the Indy further stretched its lead on the competition cementing its position as the biggest pureplay news site in the UK. The Indy is now almost DOUBLE the size of its nearest UK competitor, Buzzfeed.
  7. Our digital only strategy is working.
  8. Audiences want trusted content. They want the editorial to challenge the ‘noise’ in a balanced way. Brands want that too. Work with us.
  9. Success has not just come to the Indy. With circulations stable at 900,000 in print, Standard.co.uk also saw incredible month on month growth, up +24%, second only to the Indy.

ESI is getting digital right and we are seeing results.

Exciting times!

Dive in and see what the fuss is about…

The Indy

Grab a copy of the Evening Standard and take a selfie with the Queen… #TBT

On the 9th September 2015, Queen Elizabeth II made history by becoming Britain’s longest reigning monarch –  to celebrate this momentous occasion, I built a unique editorial partnership between the Evening Standard news team and those clever Mobile/AR/IOT people, Blippar.

Across the week, Evening Standard readers were able to use Blippar to access bespoke editorial features online as part of the newspaper’s coverage.

They were also able to take a selfie with the Queen herself… I hope that doesn’t count as Treason? #treatnottreason

It was a lot of fun!

We delivered some brilliantly engaging results…

The campaign provided Evening Standard readers with over 17,000 minutes of
innovative digital engagement,  11k interactions,  1.6m impressions and 2.3 minutes of engagement per users.

Social media activity contributed significantly to brand awareness, generating
over 750,000 impressions and 53,000 active social engagements

And we learnt a lot.

There is strong demand for interactive content
• The paper generated over 2,000 interactions in the first day alone
• Encourage repeat engagement through a steady stream of updated content

Call-to-action (CTA) proximity is essential
• There was an 80% decline in engagement when CTA was on the page before the article
• Eliminate all steps between education and action; place CTA on the marker

Social media promotion is key to sustained engagement
• Leverage on the campaign’s viral “wow” factor to gain new readership via social media

 

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Proximity of the CTA’s next to the marker is critical

 

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The AR experience offered users 4 options to interact

Queen AR
Scanning a banknote!

 

PR image
Press Release

Press:

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

 

 

 

Evening Standard Augmented Reality campaign in partnership with Blippar

A really lovely partnership that I put together with Blippar to celebrate Valentines Day in the Evening Standard, earlier this year.

For the user, it was an opportunity to bring our brilliant Valentines Supplement Feature to life and to win a £200 restaurant voucher.

For ESI, it was intended to provide us with another great AR/interactive case study to take to market and to generate additional traffic to our brilliant ESBest  and standard.co.uk Velentines Day content.

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a 97% conversion rate on competition entries which totaled 321.

The engagement levels were enormously exciting, particularly when you consider, it was a single days activity with limited off and on line support.

Puff
Editorial Puff

 

VDay Spread
Feature in paper – Double Page Spread

 

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The augmented reality experience!

 

This is how it works
This is what it looked like and this is how it worke

 

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a massive 97% conversion rate on competition entries which totaled 321.

 

VDay results image
Campaign engagement report.

 

Valentine s Day   London Evening Standard

 

 

Valentine’s Day gift ideas for her   ES Best   Shopping   London Evening Standard

Pancake day. When will i learn?

Pancake day is the same… every bloody year.

Spend an hour Googling ‘how to make pancakes’ even though there are essentially just 3 ingredients and it probably hadn’t changed from last year.

Run headlong into the rest of south London  buying the last of the eggs, flour and milk  and have to go to 3 different shops to buy each of the the ingredients.

Decide that even though we’ve spent the last month completely ‘off’ sugar,  buying a large tub of Nutella is an excellent idea.

Work myself into a frenzy and double the recipe quantities.

Make a couple fat cakey disgusting waffle things before acknowledging that I actually require just one fifth of that amount of batter mix.

Compile and consume a single obligatory savory pancake then knock out (and basically inhale) 4 fat Nutella stuffed monsters in quick succession.

Realise that there is at least a gallon of batter mix left (because I doubled the quantities) and  while everyone else retires to the sofa, I spend the next hour frying up the rest of it occasionally sobbing… when will it end, there’s just SO MUCH of it.

Eat three more Nutella filled pancakes before realising quite how utterly sick I actually feel and retreat to the sofa to lie very still.  Sweating sugar bullets.

Ignore washing up.

Lie awake for 4 hours in bed enduring sugar induced palpitations.

Every bloody year.

 

The Upsetting Reality Of Modern Day Poverty.

Food for thought.

kathleen kerridge

This is a post about a subject very close to home.  My home.  It is about politicians who wouldn’t know poverty if it chewed on their overpaid arses.

It’s about Jamie Oliver.

Now, to put this out there, I loved Jamie.  For years and years, I idolised the man.  He taught me to cook, when I could barely operate a Pot Noodle and we lived off Smash (dehydrated potatoes) and pasta (we even overcooked that).  I would watch all his shows and learn, slowly, from the TV.  In less than a year, I was able to cook a three course meal for 15 people.  Gourmet became easy and I was soon laughing my way through 3 meat roasts and cooked-from-scratch curries.  I owe my skill in the kitchen to Jamie.  I have a lot to thank him for.

Jamie Oliver was good to watch, when I had money.  Before I had…

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