A wine label with a very British sense of humour…
Commissioned by myself and designed by the brilliant Freddy Fuller
Ohsomm Rosé bottles as sold…
Ohsomm is a disruptive new London based digitally-born wine and lifestyle brand, launching in February 2017.
Our purpose is to promote a growing community of wine professionals and lovers that share with us how to create and make the most of ‘wine moments’.
We call them our Lifestyle Sommeliers, our “Ohsomms” and all our wines are curated by them and sold through Ohsomm.com.
With them, our mission is to change the way the world buys wine.
One awesome bottle at a time.
Last weekends’ wine was brilliant and British!
It was a little more expensive than my usual sat-on-the-sofa selection, but my head was turned by the description which was brilliantly spot on.
It tastes of most of my favourite things (with the exception of puppies)… Passion fruit, lime and Elderflower.
It was wonderful and I’m sad that I didn’t discover it in spring time as it’s light and refreshing. Maybe a little too drinkable, in fact as it disappeared alarmingly quickly, even by my standards.
The Albourne Estate is a “boutique producer of exciting and distinctive single estate English wines, located on the edge of the South Downs near Brighton”.
They are a small scale family run business and their brand design and their wild life and art link really appeals to me. The buzzard painting on this white looks a little like a Dave White work but is actually by a local artist, Louise Body. She has a new fan.
I bought this from D’Vine cellars on Landor Road but you can buy directly from their site here: www.albourneestate.co.uk/the-wines/still-wines
Their Gift box is beautifully packaged, so I’ll keep that in mind for a special gift for a special someone (me, probably).
This ‘Fat Pig’ natural white is fast becoming a Friday favourite. It is reasonable to buy and it tastes deeeeelicious.
Plus I absolutely love the sentiment on the label…
“A wine dedicated to the executives that denied loans to us on the basis that wine is not a seizable asset. One day these greasy and sweaty corporate suits will find that the best things in life cannot be impounded”
Can I get an internet high-five there, please?
As you can probably surmise, it’s a sentiment derived from the challenging time that producer Gonzalo Gonzalo experienced whilst trying to secure funding for his new Vino-Venture.
It’s a situation that I can relate to at the moment and the label text made me snort (quite literally like a Gran Cerdo) with laughter..
I loved that it told his story and made me curious to find out more about the man himself. In fact, here is a handy link to a nice article: Ottolenghi article
It’s the sort of creative, clever and honest production and marketing that I admire.
So bravo. And cheers!
So, this is basically me at the end of the week in wine-form… a screaming Betty.
As a lovely untaxing Vermentino from Riverland, it gives me triple bang-for-my-pretty-reasonable-buck.
As well as being a delicious, it tickles my #winelabelporn fancy AND it’s the imbibe equivalent of screaming the week at work away. What’s not to love?
The male equivalent, Pretty Boy (I beg to differ) is the next on my list:
Whilst i’m not a fan of red (yes, I know, I really must do something about that…), the Bullet Dodger here could probably teach me a thing or two about Montepulciano wines.
I’ll add it to my wine-bucket list, hoping that it tastes as fabulous as it looks.
It was a total pleasure to meet the winemaker behind my favorite wine at my local, The Cellar in Clapham North, last night.
I love to drink it but I also love to just look at… one look at his colourful, cool and creative brand identity and you can see why.
I bought a few bottles of Testalonga El Bandito ‘Cortez’ 2012 last year.
I gave some as gifts (very bloody generous on reflection… I must have been tipsy) and have one left which I’m saving for my 40th Birthday, next month. The label is seriously sexy and a bit of a show stopper at dinner parties, as you can imagine, so I’m looking forward to diving in. Hope she doesn’t mind.
Craig told me that the labels are his personal designs or photos that he’s taken and they usually have a story or a meaning… although that’s something that can be difficult to convey on a label sized canvas.
I’m kicking myself as he told me a little about the real meaning of the ‘naked lady label’ but I don’t remember the story. I’ll do some research on this for sure. #BRB
The bottle below is the this years version of the above – ‘Cortez’. This label is a photo of mouse that Craig managed to snap presumably around his vineyard…. he must have the reflexes of a wildcat!?
I also learned a little more about wine in general as I’ve never really understood what an ‘Orange wine’ is. Greg (the Australian ‘Wine Maester’ and Gaffer of both The Cellar and my second home, D’Vine Cellars) tells me that Orange wines are those where the wine has been left in contact with the skins for a period of time – this becomes ‘macerated’.
It’s certainly more interesting and to a degree, challenging, to drink. Its pretty to look at too with a more opaque, orange look and feel . Craig, at Testalonga in Swartland, S.A. makes several of these. The one below is a Chenin Blanc. It is utterly wonderful.
Anyway, I can wholeheartedly recommend that you buy and try for your yourself.
- There’s a great interview with him, here… fascinating stuff!
- For a behind the scenes look, just follow him @ https://twitter.com/madefromgrapes
Confession: I am heavily into Pokemon Go.
I *may* even have selected my route into work to collect optimum Pokemon balls this morning.
And I’m experiencing a wave of #pokemonshame as a result – it’s not something a woman in her late 30’s should really be obsessing about, right?
This brilliant David Attenborough narrated video somehow makes it feel a bit more acceptable, however…
- Our traffic for June was incredible. One of our proposition cornerstones is DIGITAL VELOCITY. This is it.
- Both the Indy and the Standard showed the largest month on month growth of all titles.
- The Indy reached 82m global UB’s with 33m in the UK, up +79% year on year. Once again this made the Indy the fastest growing news brands site according to figures released by ABCe.
- Over the 36 hours of Brexit we were the NUMBER ONE Facebook publisher. In the world. Bigger than the TV companies, the publishers, the BBC, the lot.
- This demonstrates that when news breaks more people are coming to us. We have positioned ourselves as the home of independent thinking, and this is resonating.
- Versus the pure play new sites, the Indy further stretched its lead on the competition cementing its position as the biggest pureplay news site in the UK. The Indy is now almost DOUBLE the size of its nearest UK competitor, Buzzfeed.
- Our digital only strategy is working.
- Audiences want trusted content. They want the editorial to challenge the ‘noise’ in a balanced way. Brands want that too. Work with us.
- Success has not just come to the Indy. With circulations stable at 900,000 in print, Standard.co.uk also saw incredible month on month growth, up +24%, second only to the Indy.
ESI is getting digital right and we are seeing results.
On the 9th September 2015, Queen Elizabeth II made history by becoming Britain’s longest reigning monarch – to celebrate this momentous occasion, I built a unique editorial partnership between the Evening Standard news team and those clever Mobile/AR/IOT people, Blippar.
Across the week, Evening Standard readers were able to use Blippar to access bespoke editorial features online as part of the newspaper’s coverage.
They were also able to take a selfie with the Queen herself… I hope that doesn’t count as Treason? #treatnottreason
It was a lot of fun!
We delivered some brilliantly engaging results…
The campaign provided Evening Standard readers with over 17,000 minutes of
innovative digital engagement, 11k interactions, 1.6m impressions and 2.3 minutes of engagement per users.
Social media activity contributed significantly to brand awareness, generating
over 750,000 impressions and 53,000 active social engagements
And we learnt a lot.
There is strong demand for interactive content
• The paper generated over 2,000 interactions in the first day alone
• Encourage repeat engagement through a steady stream of updated content
Call-to-action (CTA) proximity is essential
• There was an 80% decline in engagement when CTA was on the page before the article
• Eliminate all steps between education and action; place CTA on the marker
Social media promotion is key to sustained engagement
• Leverage on the campaign’s viral “wow” factor to gain new readership via social media
The AR experience offered users 4 options to interact