Is The Katie Couric Thing a Major Step for the Internet? (Probably not.)

The Context Of Things

So the basic story is: Katie Couric, uber-respected female newswoman (I think that’s something at least a good handful of people believe), gets her own show (Katie) with ABC. Less than three years into that, uber-profiled female CEO Marissa Mayer woos her and gets her to join Yahoo! in early 2014. Here’s the official post from Mayer.

Before we get into this too deeply, here’s one thing to remember: the connection between ABC productions and Yahoo! is pretty deep; Good Morning America, which is ABC’s morning show, is tied directly to Yahoo! News. I don’t know the specifics of her contract or anything, but I’m sure that, if the situation calls for it (televised special/big story), Couric might appear on the ABC TV side. All I’m saying is, it could happen.

The easiest way to explain this move is that Yahoo! (from now on, I’m going to…

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Why exclamation marks are not your friend.

So true…

Message and Muse

Danger ahead. I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks.

The world’s most over-used punctuation mark has a lot to answer for. In a fraction of a second, it has the power to turn even the most delicately worded prose into a pantomime horse. It’s right up there with CAPS LOCK and alphanumeric truncation (h8ers gonna h8) for a spot in room 101. In the printing world, an exclamation mark is often referred to as a ‘screamer’, ‘gasper’, ‘bang’, ‘slammer’ or ‘startler’ – ie: something to be used sparingly, and for dramatic effect, where warranted. Over-use is tiring and annoying at best and shows lack of control. (Apple even has a specific section in their distributer rulebook about avoiding their use.) There’s even a word for excessive use of…

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