A brief introduction to my favourite winemaker, El Bandito.

It was a total pleasure to meet the winemaker behind my favorite wine at my local, The Cellar in Clapham North, last night.

I love to drink it but I also love to just look at…  one look at his colourful, cool and creative brand identity and you can see why.

IMG_3048.JPGI bought a few bottles of Testalonga El Bandito ‘Cortez’ 2012 last year.

I gave some as gifts (very bloody generous on reflection… I must have been tipsy) and have one left which I’m saving for my 40th Birthday, next month.   The label is seriously sexy and a bit of a show stopper at dinner parties, as you can imagine, so I’m looking forward to diving in.  Hope she doesn’t mind.

Naked lady.JPG

Craig told me that the labels are his personal designs or photos that he’s taken and they usually have a story or a meaning… although that’s something that can be difficult to convey on a label sized canvas.

I’m kicking myself as he told me a little about the real meaning of the ‘naked lady label’ but I don’t remember the story.  I’ll do some research on this for sure. #BRB

The bottle below is the this years version of the above – ‘Cortez’.  This label is a photo of mouse that Craig managed to snap presumably around his vineyard….  he must have the reflexes of a wildcat!?

IMG_3052.JPG

I also learned a little more about wine in general as I’ve never really understood what an ‘Orange wine’ is.   Greg (the Australian ‘Wine Maester’ and Gaffer of both The Cellar and my second home, D’Vine Cellars) tells me that  Orange wines are those where the wine has been left in contact with the skins for a period of time – this becomes  ‘macerated’.

It’s certainly more interesting and to a degree, challenging, to drink.  Its pretty to look at too with a more opaque, orange look and feel .  Craig, at Testalonga in Swartland, S.A. makes several of these. The one below is a Chenin Blanc. It is utterly wonderful.

Macerated
The glass on the right is a Macerated or ‘Orange’ wine.

Anyway, I can wholeheartedly recommend that you buy and try for your yourself.

  • There’s a great interview with him, here… fascinating stuff!
  • For a behind the scenes look,  just follow him @ https://twitter.com/madefromgrapes

Also, if you’re lucky enough to live in the Clapham / Brixton area then please do pop in to either The Cellar or D’Vine Cellars and say G’day to Greg the Gaffer.

D'Vine

 

4

 

If Pokémon Go was narrated by Sir David Attenborough…

Confession: I am heavily into Pokemon Go.

I *may* even have selected my route into work to collect optimum Pokemon balls this morning.

And I’m experiencing  a wave of #pokemonshame as a result – it’s not something a woman in her late 30’s should really be obsessing about, right?

This brilliant David Attenborough narrated video somehow makes it feel a bit more acceptable, however…

Source: www.facebook.com/LovinDublin

 

 

The Independent continues to demonstrate its Digital Velocity!

DV

ESI HEADLINES…

  1. Our traffic for June was incredible. One of our proposition cornerstones is DIGITAL VELOCITY. This is it.
  2. Both the Indy and the Standard showed the largest month on month growth of all titles.
  3. The Indy reached 82m global UB’s with 33m in the UK, up +79% year on year. Once again this made the Indy the fastest growing news brands site according to figures released by ABCe.
  4. Over the 36 hours of Brexit we were the NUMBER ONE Facebook publisher. In the world. Bigger than the TV companies, the publishers, the BBC, the lot.
  5. This demonstrates that when news breaks more people are coming to us. We have positioned ourselves as the home of independent thinking, and this is resonating.
  6. Versus the pure play new sites, the Indy further stretched its lead on the competition cementing its position as the biggest pureplay news site in the UK. The Indy is now almost DOUBLE the size of its nearest UK competitor, Buzzfeed.
  7. Our digital only strategy is working.
  8. Audiences want trusted content. They want the editorial to challenge the ‘noise’ in a balanced way. Brands want that too. Work with us.
  9. Success has not just come to the Indy. With circulations stable at 900,000 in print, Standard.co.uk also saw incredible month on month growth, up +24%, second only to the Indy.

ESI is getting digital right and we are seeing results.

Exciting times!

Dive in and see what the fuss is about…

The Indy

Grab a copy of the Evening Standard and take a selfie with the Queen… #TBT

On the 9th September 2015, Queen Elizabeth II made history by becoming Britain’s longest reigning monarch –  to celebrate this momentous occasion, I built a unique editorial partnership between the Evening Standard news team and those clever Mobile/AR/IOT people, Blippar.

Across the week, Evening Standard readers were able to use Blippar to access bespoke editorial features online as part of the newspaper’s coverage.

They were also able to take a selfie with the Queen herself… I hope that doesn’t count as Treason? #treatnottreason

It was a lot of fun!

We delivered some brilliantly engaging results…

The campaign provided Evening Standard readers with over 17,000 minutes of
innovative digital engagement,  11k interactions,  1.6m impressions and 2.3 minutes of engagement per users.

Social media activity contributed significantly to brand awareness, generating
over 750,000 impressions and 53,000 active social engagements

And we learnt a lot.

There is strong demand for interactive content
• The paper generated over 2,000 interactions in the first day alone
• Encourage repeat engagement through a steady stream of updated content

Call-to-action (CTA) proximity is essential
• There was an 80% decline in engagement when CTA was on the page before the article
• Eliminate all steps between education and action; place CTA on the marker

Social media promotion is key to sustained engagement
• Leverage on the campaign’s viral “wow” factor to gain new readership via social media

 

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Proximity of the CTA’s next to the marker is critical

 

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The AR experience offered users 4 options to interact

Queen AR
Scanning a banknote!

 

PR image
Press Release

Press:

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

 

 

 

Evening Standard Augmented Reality campaign in partnership with Blippar

A really lovely partnership that I put together with Blippar to celebrate Valentines Day in the Evening Standard, earlier this year.

For the user, it was an opportunity to bring our brilliant Valentines Supplement Feature to life and to win a £200 restaurant voucher.

For ESI, it was intended to provide us with another great AR/interactive case study to take to market and to generate additional traffic to our brilliant ESBest  and standard.co.uk Velentines Day content.

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a 97% conversion rate on competition entries which totaled 321.

The engagement levels were enormously exciting, particularly when you consider, it was a single days activity with limited off and on line support.

Puff
Editorial Puff

 

VDay Spread
Feature in paper – Double Page Spread

 

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The augmented reality experience!

 

This is how it works
This is what it looked like and this is how it worke

 

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a massive 97% conversion rate on competition entries which totaled 321.

 

VDay results image
Campaign engagement report.

 

Valentine s Day   London Evening Standard

 

 

Valentine’s Day gift ideas for her   ES Best   Shopping   London Evening Standard