This ‘Fat Pig’ natural white is fast becoming a Friday favourite. It is reasonable to buy and it tastes deeeeelicious.
Plus I absolutely love the sentiment on the label…
“A wine dedicated to the executives that denied loans to us on the basis that wine is not a seizable asset. One day these greasy and sweaty corporate suits will find that the best things in life cannot be impounded”
Can I get an internet high-five there, please?
As you can probably surmise, it’s a sentiment derived from the challenging time that producer Gonzalo Gonzalo experienced whilst trying to secure funding for his new Vino-Venture.
It’s a situation that I can relate to at the moment and the label text made me snort (quite literally like a Gran Cerdo) with laughter..
I loved that it told his story and made me curious to find out more about the man himself. In fact, here is a handy link to a nice article: Ottolenghi article
It’s the sort of creative, clever and honest production and marketing that I admire.
So bravo. And cheers!