About

 

**Hello, I’m currently embarking on a very exciting new adventure in the wine world. See below for more info and recruitment opportunities. Please email me on caroline.stent@ohsomm.co.uk if any of these sound exciting… Ohsomm.coming soon!**

I’ve loved every second of the last 12 years, creating and monetising brilliant Media and Entertainment experiences across all digital platforms.

As a Digital Director in the publishing sector, I use data and insight to identify new revenue opportunities and wholeheartedly believe in building digital businesses with a clear and creative consumer proposition at the heart of them.

I’ve been described as a strategically focused and team-oriented big picture thinker with a growth mindset.

Skills & Experience:

Digital monetisation, revenue diversification, eCommerce, creative use of data, P&L ownership, mobile, VOD, strategy, display, creative solutions, partnerships, product, development, agile methodologies, content strategy, UX, editorial, audience growth, engagement optimisation, interactive & gamification, brand, consumer proposition, digital marketing, social strategy, print & digital integration, digital transformation, e2e digital product launch

• Publishing Executive of the Year – PPA Data & Digital Publishing Awards 2011
• Membership of several AOP Product Development groups over the years (Video, Insight etc)
• Extensive Leadership Development training at both Bauer and ESI – 12-16
• Digital Person of the Year – Bauer Media Awards 2011

GREEN

Ecommerce and Creative Director, Ohsomm.

Ohsomm is a disruptive new London based, multi-origin wine brand and lifestyle publisher, launching in 2017.

Ohsomm is a brand and business ‘born digitally’, developed creatively and focused as much on lifestyle as it is on the best-in-class wines that are being selected by our team of brilliant ‘Lifestyle Somms’ from all corners of the globe.

“Our mission is to change the way the world buys wine, one awesome bottle at a time.”

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Digital Business Development Director

I work with ESI’s editorial, social, advertising and digital teams to launch and grow strategic digital businesses across the ESI Portfolio:

The Independent I Evening Standard I ES Magazine I Indybest I The i newspaper I i100 I London Live TV I Homes & Property.

In July, both the Independent and the Standard showed the largest MoM growth of our competitive set. A massive 98m UB’s / 355m PV’s across the ESI portfolio.

The Independent reached 82m global UB’s with 33m in the UK, up +79% year on year (ABCe) making it the fastest growing news brands site once again.

The Commercial Social, Digital Partnerships and eCommerce teams report into me and I support the entire ESI commercial floor with digital ideation and development on a daily basis.

I am currently…

• Owning a significantly sized eCommerce investment plan (Product, content, SEO, Brand building
• Building a new commercial Social team & user/brand-centric strategy to monetise social
• Building an Affiliate Network funded advertising business
• Leading innovation in digital delivery (AR, Chatbot, Beacon tech so far)
• Creating a commercial social strategy with ES Magazine
• Building a Standard.co.uk eCommerce & retail channel proposition
• Building the Indy/Standard Motoring Channels – launched with Haymarket & Esso sponsorship
• Building a suite of innovative and creative proprietary advertising formats
• Part of the team developing the Independent Digital pure-play commercial strategy
• Developing cool data driven eCommerce initiatives around purchase intent & behaviours
• Working up exciting and innovative but effective ideas for multiple advertising briefs
• Forecasting growth and revenues for the next fiscal

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Lifestyle Digital Publisher, Bauer Media

Dedicated to growing the thirteen digital businesses within the Bauer Media London Lifestyle and Women’s Specialist Magazine portfolio:

Empire Magazine I Grazia I Closer I Heat I FHM I ZOO I MOJO I Kerrang I Q Magazine I aloud.com I Yours I Top Sante I Mother and Baby

• Advertising: Building the native business, creative ideation & continual display yield optimisation
• eCommerce: Developed a distributed eCommerce parenting strategy and launched 2 x shops
• M&A: Key team member in acquisition of a Digital eCommerce business (parenting sector)
• Leadership – Team of 10 talented business managers, digital editors, producers & developers
• Partnerships: Unlocking NTR revenues inc. eCommerce, ticketing & content recommendation
• Digital P&L ownership: Revenue growth supported with meticulous cost management
• Audience (& engagement) growth: Strategic planning / creative execution of content plans
• Strategy: Granular product/market diagnostics to shape digital strategy and product road map
• Development: Leadership of migration from fragmented technologies to a single SOA technology
• Video: Engagement & revenue growth across all Bauer sites, via YouTube and AFP
• Integration: A 4 year investment in integrating print and digital businesses (content & advertising)
• Content: Line mgmt of digital editorial teams inc. Heatworld, Empireonline, Closeronline
• Interactive: Line mgmt of front end development team inc. Design, interactive and UX specialists

Leadership of multiple e2e digital product launches – from opportunity identification and business planning through to requirements analysis, build, launch, P.I.R and post launch growth strategy.

carolinestent@hotmail.com

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