If Pokémon Go was narrated by Sir David Attenborough…

Confession: I am heavily into Pokemon Go.

I *may* even have selected my route into work to collect optimum Pokemon balls this morning.

And I’m experiencing  a wave of #pokemonshame as a result – it’s not something a woman in her late 30’s should really be obsessing about, right?

This brilliant David Attenborough narrated video somehow makes it feel a bit more acceptable, however…

Source: www.facebook.com/LovinDublin

 

 

Evening Standard Augmented Reality campaign in partnership with Blippar

A really lovely partnership that I put together with Blippar to celebrate Valentines Day in the Evening Standard, earlier this year.

For the user, it was an opportunity to bring our brilliant Valentines Supplement Feature to life and to win a £200 restaurant voucher.

For ESI, it was intended to provide us with another great AR/interactive case study to take to market and to generate additional traffic to our brilliant ESBest  and standard.co.uk Velentines Day content.

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a 97% conversion rate on competition entries which totaled 321.

The engagement levels were enormously exciting, particularly when you consider, it was a single days activity with limited off and on line support.

Puff
Editorial Puff

 

VDay Spread
Feature in paper – Double Page Spread

 

IMG_9228.PNG
The augmented reality experience!

 

This is how it works
This is what it looked like and this is how it worke

 

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a massive 97% conversion rate on competition entries which totaled 321.

 

VDay results image
Campaign engagement report.

 

Valentine s Day   London Evening Standard

 

 

Valentine’s Day gift ideas for her   ES Best   Shopping   London Evening Standard