The Independent continues to demonstrate its Digital Velocity!

DV

ESI HEADLINES…

  1. Our traffic for June was incredible. One of our proposition cornerstones is DIGITAL VELOCITY. This is it.
  2. Both the Indy and the Standard showed the largest month on month growth of all titles.
  3. The Indy reached 82m global UB’s with 33m in the UK, up +79% year on year. Once again this made the Indy the fastest growing news brands site according to figures released by ABCe.
  4. Over the 36 hours of Brexit we were the NUMBER ONE Facebook publisher. In the world. Bigger than the TV companies, the publishers, the BBC, the lot.
  5. This demonstrates that when news breaks more people are coming to us. We have positioned ourselves as the home of independent thinking, and this is resonating.
  6. Versus the pure play new sites, the Indy further stretched its lead on the competition cementing its position as the biggest pureplay news site in the UK. The Indy is now almost DOUBLE the size of its nearest UK competitor, Buzzfeed.
  7. Our digital only strategy is working.
  8. Audiences want trusted content. They want the editorial to challenge the ‘noise’ in a balanced way. Brands want that too. Work with us.
  9. Success has not just come to the Indy. With circulations stable at 900,000 in print, Standard.co.uk also saw incredible month on month growth, up +24%, second only to the Indy.

ESI is getting digital right and we are seeing results.

Exciting times!

Dive in and see what the fuss is about…

The Indy

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Grab a copy of the Evening Standard and take a selfie with the Queen… #TBT

On the 9th September 2015, Queen Elizabeth II made history by becoming Britain’s longest reigning monarch –  to celebrate this momentous occasion, I built a unique editorial partnership between the Evening Standard news team and those clever Mobile/AR/IOT people, Blippar.

Across the week, Evening Standard readers were able to use Blippar to access bespoke editorial features online as part of the newspaper’s coverage.

They were also able to take a selfie with the Queen herself… I hope that doesn’t count as Treason? #treatnottreason

It was a lot of fun!

We delivered some brilliantly engaging results…

The campaign provided Evening Standard readers with over 17,000 minutes of
innovative digital engagement,  11k interactions,  1.6m impressions and 2.3 minutes of engagement per users.

Social media activity contributed significantly to brand awareness, generating
over 750,000 impressions and 53,000 active social engagements

And we learnt a lot.

There is strong demand for interactive content
• The paper generated over 2,000 interactions in the first day alone
• Encourage repeat engagement through a steady stream of updated content

Call-to-action (CTA) proximity is essential
• There was an 80% decline in engagement when CTA was on the page before the article
• Eliminate all steps between education and action; place CTA on the marker

Social media promotion is key to sustained engagement
• Leverage on the campaign’s viral “wow” factor to gain new readership via social media

 

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Proximity of the CTA’s next to the marker is critical

 

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The AR experience offered users 4 options to interact

Queen AR
Scanning a banknote!

 

PR image
Press Release

Press:

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

 

 

 

Evening Standard Augmented Reality campaign in partnership with Blippar

A really lovely partnership that I put together with Blippar to celebrate Valentines Day in the Evening Standard, earlier this year.

For the user, it was an opportunity to bring our brilliant Valentines Supplement Feature to life and to win a £200 restaurant voucher.

For ESI, it was intended to provide us with another great AR/interactive case study to take to market and to generate additional traffic to our brilliant ESBest  and standard.co.uk Velentines Day content.

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a 97% conversion rate on competition entries which totaled 321.

The engagement levels were enormously exciting, particularly when you consider, it was a single days activity with limited off and on line support.

Puff
Editorial Puff

 

VDay Spread
Feature in paper – Double Page Spread

 

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The augmented reality experience!

 

This is how it works
This is what it looked like and this is how it worke

 

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a massive 97% conversion rate on competition entries which totaled 321.

 

VDay results image
Campaign engagement report.

 

Valentine s Day   London Evening Standard

 

 

Valentine’s Day gift ideas for her   ES Best   Shopping   London Evening Standard

Why exclamation marks are not your friend.

So true…

Message and Muse

Danger ahead. I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks.

The world’s most over-used punctuation mark has a lot to answer for. In a fraction of a second, it has the power to turn even the most delicately worded prose into a pantomime horse. It’s right up there with CAPS LOCK and alphanumeric truncation (h8ers gonna h8) for a spot in room 101. In the printing world, an exclamation mark is often referred to as a ‘screamer’, ‘gasper’, ‘bang’, ‘slammer’ or ‘startler’ – ie: something to be used sparingly, and for dramatic effect, where warranted. Over-use is tiring and annoying at best and shows lack of control. (Apple even has a specific section in their distributer rulebook about avoiding their use.) There’s even a word for excessive use of…

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