If Pokémon Go was narrated by Sir David Attenborough…

Confession: I am heavily into Pokemon Go.

I *may* even have selected my route into work to collect optimum Pokemon balls this morning.

And I’m experiencing  a wave of #pokemonshame as a result – it’s not something a woman in her late 30’s should really be obsessing about, right?

This brilliant David Attenborough narrated video somehow makes it feel a bit more acceptable, however…

Source: www.facebook.com/LovinDublin

 

 

Grab a copy of the Evening Standard and take a selfie with the Queen… #TBT

On the 9th September 2015, Queen Elizabeth II made history by becoming Britain’s longest reigning monarch –  to celebrate this momentous occasion, I built a unique editorial partnership between the Evening Standard news team and those clever Mobile/AR/IOT people, Blippar.

Across the week, Evening Standard readers were able to use Blippar to access bespoke editorial features online as part of the newspaper’s coverage.

They were also able to take a selfie with the Queen herself… I hope that doesn’t count as Treason? #treatnottreason

It was a lot of fun!

We delivered some brilliantly engaging results…

The campaign provided Evening Standard readers with over 17,000 minutes of
innovative digital engagement,  11k interactions,  1.6m impressions and 2.3 minutes of engagement per users.

Social media activity contributed significantly to brand awareness, generating
over 750,000 impressions and 53,000 active social engagements

And we learnt a lot.

There is strong demand for interactive content
• The paper generated over 2,000 interactions in the first day alone
• Encourage repeat engagement through a steady stream of updated content

Call-to-action (CTA) proximity is essential
• There was an 80% decline in engagement when CTA was on the page before the article
• Eliminate all steps between education and action; place CTA on the marker

Social media promotion is key to sustained engagement
• Leverage on the campaign’s viral “wow” factor to gain new readership via social media

 

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Proximity of the CTA’s next to the marker is critical

 

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The AR experience offered users 4 options to interact

Queen AR
Scanning a banknote!

 

PR image
Press Release

Press:

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

http://www.newsworks.org.uk/News-and-Opinion/how-ar-is-giving-print-another-dimension-

 

 

 

Evening Standard Augmented Reality campaign in partnership with Blippar

A really lovely partnership that I put together with Blippar to celebrate Valentines Day in the Evening Standard, earlier this year.

For the user, it was an opportunity to bring our brilliant Valentines Supplement Feature to life and to win a £200 restaurant voucher.

For ESI, it was intended to provide us with another great AR/interactive case study to take to market and to generate additional traffic to our brilliant ESBest  and standard.co.uk Velentines Day content.

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a 97% conversion rate on competition entries which totaled 321.

The engagement levels were enormously exciting, particularly when you consider, it was a single days activity with limited off and on line support.

Puff
Editorial Puff

 

VDay Spread
Feature in paper – Double Page Spread

 

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The augmented reality experience!

 

This is how it works
This is what it looked like and this is how it worke

 

Highlights include 2.9 mins of engagement per user, 79 seconds dwell time and a massive 97% conversion rate on competition entries which totaled 321.

 

VDay results image
Campaign engagement report.

 

Valentine s Day   London Evening Standard

 

 

Valentine’s Day gift ideas for her   ES Best   Shopping   London Evening Standard